Natalie Angier reports from the International Symposium on Olfaction and Taste held in San Francisco, including this insight into how smells, feelings and memories become so easily and intimately entangled: “With a phone number, if you get a new one, a week later you may have forgotten the old one,” Dr. Herz said. “With smells, it’s the other way around. The first association is better than the second.”
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